This blog is dedicated to all things Frank – past, present and future.


Wednesday, November 20, 2013

Jeremy & Me


In my last post I mentioned the loss of my friend and coworker, Jeremy Yuricek. With this post I'd like to celebrate some of the work he and I created for Toyota. Jeremy was integral to our “Happy Hands at Home” projects. These were projects (film, print, digital) that we created entirely in-house. Typically, we had a very limited budget when it came to these projects – that's why we did them in-house! In many ways, these projects were more rewarding to me than our more high profile ones, mainly because I got to create something out of nothing with my friend.


"Prius Storybook"

Our Chicago region asked us to create a video featuring the Toyota Prius for the Shedd Aquarium. My team came up with a storybook concept and Jeremy took the art directors hand painted illustrations and brought them to life using a mix of stop-motion photography and After Effects animation. Currently showing before every aquatic show at the Shedd Aquarium.

Collaboration: Rebecca Snyder, Jonathan Granof, Frank Fusco, Rick Rosenberg, Jeremy Yuricek


"Picnic" (Eli Really Does!)

We needed a storm to disrupt our picnic scene in this Toyota/Eli Manning spot, but it was a nice day and we didn't have the budget to hire a fancy special effects team. So Jeremy rose to the challenge and created the storm in the sky by compositing multiple stock footage scenes.

Collaboration: Frank Fusco, Rick Rosenberg, Jeremy Yuricek


"Only Better"

"Only Better" was a campaign we ran during 2011. Jeremy helped get it off the ground by shooting an internal mood video (see the full mood video here). The video talked about how Toyota is constantly improving, while depicting an evolution of a logo design in time-lapse. The client liked the mood video so much they had us cut it down to :30 and they aired it as an anthem spot (above). P.S. Those are my hands.

Collaboration: Frank Fusco, Tim Leake, Jeremy Yuricek


"Puzzle"

We shot this for Toyota Parts & Service. Jeremy filmed my hands (again) trying to complete a puzzle, with one irregular shaped piece. We always joked that we needed to shoot one more "hands" spot to complete the trilogy.

Collaboration: Ari Bazinsky, Mariam Farooq, Frank Fusco, Rick Rosenberg, Jeremy Yuricek


"Handmade"

Another spot for Toyota Parts & Service. Stop-motion animation showing the creation of a handmade car.

Collaboration: Ari Bazinsky, Mariam Farooq, Frank Fusco, Rick Rosenberg, Jeremy Yuricek


Toyota Parts & Service posters
The idea is in the headline: "If you're not using genuine Toyota Parts & Service, you're no longer driving a genuine Toyota." One morning Jeremy and I met up at a Toyota dealership in New Jersey and we took some photos of badges on the backs of vehicles. We then hired a 3D designer to alter the names. Above are just two of the posters (we did a total of 4). "Yarish" was featured in an issue of Archive magazine (Vol. 3 - 2011).

Collaboration: Frank Fusco, Tim Leake, Jeremy Yuricek


"Dasher Personal Training commercial" (Life After Santa)

I've shared the "Life After Santa" campaign on this blog before (here). For the most part, I took the lead on this project (shooting and editing) but Jeremy was my righthand man. He was responsible for lighting and sound during the reindeer interview sessions. He also color corrected all the videos, did some shooting, created websites and even starred in "Cupid's Story" (at the 2:50 mark). The most fun he had was when I asked him to create a cheesy commercial for Dasher's personal training business (above). He did a great job.

Collaboration: Frank Fusco, Rick Rosenberg, Tim Leake, Alexi Maslatzides, Jeremy Yuricek


"Lessons"

After the big Toyota recall we created this spot to reassure our customers that we are still driven by quality. Jeremy took my illustrations and animated them into a :30 TV spot.

Collaboration: Frank Fusco, Tim Leake, Jeremy Yuricek


"Presidents Day Sales Event"

Jeremy took our art directors artwork and brought it to life. Funny animation.

Collaboration: Mariam Farooq, Jonathan Granof, Frank Fusco, Rick Rosenberg, Jeremy Yuricek


"Weather"

This campaign was created for our Denver region. We did 7 spots, each depicting reasons to own a Toyota, especially in Denver (like weather, above). We called it the "Flip" campaign because of the way Jeremy animated the art.

Collaboration: Frank Fusco, Freddy Jana, Marc Stolove, Tim Leake, Jeremy Yuricek


"3D FJ"
Toyota's FJ Cruiser is a unique vehicle that could only require a unique approach to creating a special website. Tim Leake and I created a simple, printable PDF which could be assembled into a 3D cut-out that featured an optical illusion. Mirroring the optical effect of the cut-out, the site's interface was a floating cube that rotated within a 3D space. When we presented the concept to Jeremy he wasn't sure if he could pull it off. But being the persistent and determined person he is, he made it happen.This project was in consideration for Cannes Cyber Lions in the Interface & Navigation category. (Check out the website here.)

Collaboration:  Frank Fusco, Tim Leake, Jeremy Yuricek


If you'd like to see more of Jeremy's work, check out his website.

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