Chad Pennington was on the disabled list (and soon to be traded), so for the second round of Toyota/Football spots we worked solely with Eli Manning. Eli had just won the Super Bowl the season before so he was now a star, though he didn't act like it. He's really a nice guy.
We ditched the "New Yorkers Like Choice" strategy for "A Great Time To Sign". This time the campaign was set inside a Toyota dealership, each time Eli signing the dotted line for a new vehicle. We also used a three-camera setup, which allowed us to shoot 6 spots in a day.
"Used To Play"
Here's some photos…
|On set: Eli, myself and director Simon McQuiod (seated).|
|Eli and Chance Mullen.|
|Me and Chance.|
|Toyota/Eli Manning creative team: |
Salina Cole, Camilla Secher, Tim Leake, Katie Jensen, Frank Fusco, Bernadette Coughlin.
|A few weeks after the shoot Eli came to Saatchi for a small interactive shoot, plus a signing session. |
Here he is signing my son's football.
|Eli checking out the rough cuts.|