This blog is dedicated to all things Frank – past, present and future.

Wednesday, November 30, 2011

Toyota + Eli Manning/Mark Sanchez (2009)

In 2009 we shot some more Great Time To Sign Toyota spots. The Jets had replaced Chad Pennington with rookie Mark Sanchez. Mark had yet to play his first game and these spots (below) were, in fact, Mark's very first TV commercials. He was a good sport…especially allowing us to shoot "That Was Eli Manning".


"Day Dream"

"Wife Calling"

"Wife Calling" was originally written for Mark but Mark's people shot it down. Mark was receiving some negative feedback from a "sexy" GQ spread he posed for, so his camp was a little sensitive.

"That Was Eli Manning"


Here's some photos…

A day or two before the shoot we went to Central Park with Joe Farrell
to take some photos for "Uniform". These are just a few.
Here I am on set looking at something. Eli's in the background, to the right.

(Above) The director Simon McQuoid had started his own production company, Imperial Woodpecker. For their first year in business they set out to take a formal period-piece photograph of every creative team they worked with. We were one of them. Our theme was "Nautical".

(Below) A few weeks after the commercial shoot we went to the Jets training camp for a photo shoot with Mark Sanchez

L to R: Frank Fusco, Katie Jensen, Mark, Rene Kehm, Ines Ramirez.

Tuesday, November 29, 2011

Toyota + Eli Manning (2008)

Chad Pennington was on the disabled list (and soon to be traded), so for the second round of Toyota/Football spots we worked solely with Eli Manning. Eli had just won the Super Bowl the season before so he was now a star, though he didn't act like it. He's really a nice guy.

We ditched the "New Yorkers Like Choice" strategy for "A Great Time To Sign". This time the campaign was set inside a Toyota dealership, each time Eli signing the dotted line for a new vehicle. We also used a three-camera setup, which allowed us to shoot 6 spots in a day.


"Chest Bump"

"Paper Football"

"Fantasy Football"

"Used To Play"


Here's some photos…

On set: Eli, myself and director Simon McQuiod (seated).

Eli and Chance Mullen.

Video village.

Me and Chance.

Toyota/Eli Manning creative team:
Salina Cole, Camilla Secher, Tim Leake, Katie Jensen, Frank Fusco, Bernadette Coughlin.

A few weeks after the shoot Eli came to Saatchi for a small interactive shoot, plus a signing session.
Here he is signing my son's football.

Eli checking out the rough cuts.

Monday, November 28, 2011

Toyota + Eli Manning/Chad Pennington (2005)

In 2005, the New York Toyota Dealer Association signed sponsorship contracts with the Jets and Giants quarterbacks (Chad Pennington and Eli Manning). At the time we were running a campaign about Toyota having a large selection of vehicles – "With 17 Models To Choose From, Which Toyota Is Perfect For You?" – so we figured we'd continue it with Chad and Eli. (It was a lame strategy but that's what we had to work with.) We came up with the "New Yorkers Like Choice" campaign, where Chad and Eli compete over football fans allegiances.

"Welcome Wagon"

"Paint Swatch"

Here's some photos…

"New Yorkers Like Choice" creatives: Frank Fusco, Jonathan Pepoon, Scott Niemczura, Tim Leake.

Worst video village ever!

We shot "Paint Swatch" in a hardware store somewhere upstate, NY. The locals found out.

Wednesday, November 23, 2011

Hand Turkey (197?)

Here's a hand turkey I made in the early part of elementary school. Yes, that's a bull's-eye target on his belly for easy hunting...not that he'll get far anyway with those tree trunk legs.


Tuesday, November 22, 2011

Chloe's Art: Autumn (2011)

Here's a series of paintings Chloe recently made. I'm not sure if she chose fall colors on purpose or subconsciously, but I think they're beautiful.

When using paint, a child's first inclination is to use all the colors available. I love the restraint Chloe shows with this yellow one...

Monday, November 21, 2011

November 2000

In November of 2000, Kim and I took her cousin Matt to see the United Nations – we lived a few blocks away. Attached to the U.N. is a little park, quaint and pretty. I saw this shot so I asked Matt to take a photo of Kim and I. Came out pretty good.

Unfortunately, after 9/11 they closed the park to the general public for a number of years. I'm sure they've opened it by now.

Thursday, November 17, 2011

Jacob Gunther Lunch Room (19??)

Speaking of my old elementary school, Jacob Gunther (last post)…here's a drawing I made of the lunch room. Not sure which year I drew it, but I was just learning perspective. I'm also not sure why I erased Tom.

Wednesday, November 16, 2011

Kidsday (1983)

I recently heard that due to budgetary reasons there's plans to shut down my old elementary school, Jacob Gunther. It's sad that education isn't valued the way it should be in this country. It's also sad on a personal level.

I have many fond memories of my years at Jacob Gunther Elementary School. One of which is the time Newsday recruited my class for it's Kidsday section. We all collaborated in writing stories, creating games and illustrations for the June 19th, 1983, 4-page insert. (The psychotic man stirring the large lunch pot was my contribution.)

We created enough material that Kidsday ran some smaller stories in the weeks leading up to our issue. Here's a record review of Men At Work's "Business As Usual" I was a part of…

And below is an illustration I added to a jumble game about the Yankees

I believe the Jacob Gunther School closing is not set in stone. Let's hope they find a way to keep the doors open.

Tuesday, November 8, 2011

Halloween (2011)

It's been a week since Halloween and we're still gorging ourselves with candy. This year I decided to dress up with the kids…mainly because I found a cool jacket at H&M that looks like the one worn by Patrick McGoohan in The Prisoner. I'm sure no one in my neighborhood got the reference, but my dad did. Kim didn't have a costume so I convinced her to wear the purple wig made famous by Fifi Von Vixen in the TEAM 12 movies I made with the kids. Chloe went as Red from the Hoodwinked movies (NOT your average Little Red Riding Hood) and Casey went as Sin Cara, the WWE wrestler.

Casey is really into wrestling these days. For his 6th birthday I took him to see it live at The Staples Center and I bought him a Sin Cara mask. So of course he wanted to be Sin Cara for Halloween. We enlisted the help of grandma (my mother) to make the rest of the costume. Back when my sister and I were kids my mother used to make us some pretty cool costumes. Below is a clipping from 1981, when we were winners at our school's Halloween parade. My sister was Holly Hobby, I was Death.

Here's some more Halloween photos…

And here's the jack-o'-lantern we carved this year...